- Make the sales process better/slicker/more effective
- Make the recruitment and retention process better/slicker/more effective
- Make the delivery and quality processes better/slicker/more effective.
It feels a bit like some of those stunts with Lee Major, where you are driving three cars along a track and jumping from one to the other. If one car is not in the right place, or slows down, then it's a long jump! So full speed ahead! Glad the road ahead is straight (but then again, it's probably bumpy as well!)
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